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I LOVE the LES as a location: the streets are living art. Bridie, our model, lives on the LES, and I love that she is the youngest of seven kids and from Sleepy Hollow (the town of the Headless Horseman fame). I scouted the streets, spoiled for locations and prop ideas. Jodhi, the brand's creator, was super excited about an off-the-cuff photo shoot in the LES. I hope you enjoy the streets of this neighborhood as much as we do. Bridie looks great and THE UPSIDE clothes are the perfect street- to gym-wear cross over. www.theupsidesport.com  

 

 

JOVI fell in love with THE UPSIDE. I live in the West Village in NYC and I truly consider it home. Shooting around the streets of the West Village with Jovi in THE UPSIDE'S new range was a lot of fun. Everyone wanted to know were they could get hold of the range. It's easy go to www.theupsidesport.com